Data is very important if you are marketing anything on the web. Clapdigital understand the mass of data that is out there and how hard it is to make sense of it all. Fortunately there are lots of useful resources available some even free to use all you have to do is make sure you use them properly.

Below is a list of some of the tools we use:

This tool is used for reporting and analysing data received from your website. This one is especially useful now, as it has real-time features.

This tool measures your overall social media influence so instead of guessing if your marketing skills are good you have accurate information right in front of you.

This tool shows you your global page rank and gives you information on how to increase it. It also gives you a lot of information on web traffic.

With this tool you get your reports automatically sent to you and you can receive alerts when website traffic grows or declines, and even compare UVs, page views, average stay and more for multiple domains.

The user interface of this tool is most appealing which is probably one the reasons why it is favoured by web developers. With Quantcast you can compare your site with others and it you can get specific analytical information such as the percentage of male or female that visit your site.

Sysomos is a product suite so their is more than one application but its all based on social media analytics. Sysomos provides access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

Crazy Egg provides you with lots of visual tools (for the ones that find it hard to understand analytics). The tools help you understand raw information giving you heatmaps which show you where the mouse stays the longest and where the most clicks are made.

Which Analytics tool do you think is the best for web and social media?